Under Graduate Degree Pogramme

Bachelor of Business Administration

Programme Overview

Three Years

Eligibility Criteria
Any candidate who has passed HSC (10+2) exam from any stream with English as passing subject and secured minimum 45% marks.

This Programme opens corporate doors for students. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programme thus exposes students to a variety of "core subjects" and as above, allow students to specialize in a specific academic area. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. S/he can opt for different functional areas after completing BBA for eg: Banking Services, Sales & Distribution Management, Financial Management, Project Management, Marketing Research, Human Resource Development, Retail Management and Insurance etc

Overview of Syllbus

Semester: I

  1. English Language
  2. Environmental Studies
  3. Business Mathematics
  4. Microeconomics
  5. Principles of Management

Semester: II

  1. Organizational Behavior
  2. Business Communication
  3. Introduction of Computers
  4. Financial Accounting
  5. Macro Economics


  1. Marketing Management
  2. Cost and Management Accounting
  3. Business Statistics
  4. Production and Operations Management
  5. Human Resource Management


  1. Research Methodology
  2. Financial Management
  3. Consumer Behavior
  4. Quality Management
  5. Introduction of Data Base Management


  1. Business Environment
  2. Business Laws
  3. Advertising and Sales Management
  4. Marketing Research
  5. Management Information Systems


  1. Corporate Strategy
  2. Entrepreneurship Development
  3. Services Marketing
  4. Working Capital Management
  5. Project Presentation & Viva -voce