Under Graduate Professional Diploma Programmes

Diploma in Sales and Marketing Management

One Year

Eligibility Criteria
Any candidate who has passed HSC (10+2 ) exam from any stream with English as passing subject and secured minimum 45% marks.

This Diploma in Sales and Marketing Management (DSMM) is a professional marketing programme specially designed for those who wish to upgrade their knowledge and skills in sales and marketing. It is recognised as the professional sales or marketing manager's “passport” to a career in sales or marketing.

This programme provides managerial orientation towards sales and marketing as well as providing insights to issues faced in strategic, tactical and administrative marketing. The Diploma in Sales and Marketing is ideal for practising "hands-on" sales people, with two or more years experience and who are looking to expand their knowledge/skills-set aiming to become more effective sales individuals.

Course Structure

  • Sales Psychology
  • Salesmanship
  • Consumer Behaviour
  • Sales Management
  • Advertising and Promotion
  • Marketing Research
  • Marketing Management