To be able to apply the candidate must hold a three year bachelor Degree (10+2+3) or its equivalent in any discipline with English as a passing subject.
Develop primary and changing perspectives on marketing management in the new economy. Critically appraise the impact of interactive media on marketing management. Build concepts in channel development and management, distribution network and sales force management. Provide understanding about the internet and e-technology as a strategic medium for sales and marketing efforts for a company. Provide an international canvas in developing and marketing management strategies.