Duration: 1 Year
Eligibility: SSC/HSC or Equivalent
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1 | E-Commerce Management | This Program highlights the following-1. Understand and manage the interplay between people, technologies and organizations that underlies e-business2. Develop, test, deploy, maintain and measure e-business strategies, systems, processes and applications for an organization
3. Exploit new business models and marketplace structures enabled by electronic communications 4. Communicate the technical and managerial aspects of e-business
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2 | Supply Chain and Logistics Management | To equip managers and practitioners with the concept and practices of SCM which will help them deliver corporate success through a more efficient coordination with their suppliers, and customers. The program has been designed to suit the requirements of managers involved in SCM operational activities like procurement, production planning, logistics planning and sales & distribution planning, and strategic activities like vendor selection and management, SCM network optimization, and product/process re-design for SCM. The role of logistics and supply chain managers is progressively shifting from supply focused to demand focused owing to the increasing competitiveness of the business environment |
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3 | Banking Management | The program aims to build a pool of banking professionals in India, who can help Axis bank achieve new levels of profitability and customer responsiveness. It is also aimed at creating a pool of competent techno-bankers for Banking & IT Sector by imparting in-depth knowledge and expertise to the students through innovative learning. This course opens many paths for career growth in Banking as well as Software industry |
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4 | Digital Marketing | This Program in Digital Marketing will enable you to develop an advanced knowledge of the concepts and theories that underpin Digital Marketing approaches, and their relationship to conventional marketing. Also a deep understanding of the factors that drive consumer behaviour in the digital economy. Plan and manage Digital Marketing strategies for your organization and target audiences, taking full account of budgetary and other constraints |
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5 | Management Information System | The course enhance students’ critical thinking and to develop their basic analytical, problem-solving and decision-making skills. It provides students a solid understanding in the development and use of business information systems and information technology. Also to supplement basic skills students learn in the functional areas of business (accounting, marketing, finance and management) with a firm foundation in the use of computers as a tool in solving information problems in organizations. |
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6 | Operations Management | The programme Operation management is specifically designed for executives who wish to get professional qualification in the area of operation management. Operations management is the corporate area in charge of designing, managing and tracking different processes. These processes are made up of interrelated, sequential activities through which the components and actors required (raw materials, labour, capital, information, the client, and such) are transformed into products. This programme prepares the executives for leadership positions in the production and service industries |
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7 | Brand Management | Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca’s Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today’s digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co–op. |
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8 | Entrepreneurship Management | This course is for students who want to do something different, who enjoy hands-on experience in a particular industry, learning ‘new’ modules like entrepreneurship skills, creativity and innovation, market research, and entrepreneurship strategy. This course introduces students to the concept of entrepreneurship and equips them with a strong foundation. |
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9 | Production and Operation Management | This Production and Operations Management Diploma programmes explores how organizations produce and distribute goods and services in the most efficient and cost-effective manner and how to make productivity improvements throughout an organization. You will analyze business processes, available resources, transportation delivery routes, and production schedules to ensure businesses operate efficiently. Graduates can view the entire business operating system and find ways to improve performance. |
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10 | Health and Safety Management | to develop and demonstrate to you risk management models that are used in workplaces, and the use of statistics in monitoring safety;to inform you with principles and application of occupational health and safety law and the process of injured worker compensation and rehabilitation;to develop and demonstrate to you the range of occupational hazards and their associated control measures; and
to develop and demonstrate the principles underpinning ergonomics and its application to the work environment
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11 | Hospitality Management | This programme provides an in-depth study of the tourism and hospitality industry and is tailored for applicants who are keen on upgrading their professional competency in this trade. It provides insights of the industry and designed to equip participants with managerial knowledge to embrace the challenges of the trade.Key learning outcomes in this programme are:
► In-depth look into the handling of human resource management theories and leadership principles in the context of complex work situations of the tourism industry. ► Ability to organize and manage events ► Understanding the complexities of marketing the tourism product ► Knowledge and awareness of the importance of legal, quality and safety issues in the management of the hospitality/tourism product
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12 | International Trade | The programme aims to fulfill the following objectives: – To equip participants with the ability to handle the challenges of managing across national borders – To inculcate the spirit of entrepreneurship and venture into international business arena- To provide all the knowledge, tools and techniques necessary to manage all technical aspects related to foreign trade of an exporting company etc |
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13 | Project Management | These courses are designed to provide project managers with the advanced skills necessary to execute business strategies effectively, while preparing teams for the next frontier in project management. The programme enhances the capacity of managers to improve production and service delivery thereby contributing to organizational effectiveness. The programme also provides for the attainment of quantitative skills in project finance and project management. |
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14 | Human Resource Management | To give participants an understanding of problems and issues in the field of Human Resource Management and learning the critical elements of Human Resource Management processes. It also equip participants with the required depth and balance of technical and managerial knowledge that will enable them to function successfully in their chosen field. |
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15 | Mass Communication | The objective of the one year programme is to enable first degree holders and those with equivalent qualifications wishing to become journalists, learn and acquire skills, knowledge and attitudes needed in journalism to enable them work well in reportorial and editorial assignment for newspapers, magazines, radio, television news agencies and in Public Relations offices. Further enhancing the effectiveness of participants’ practical skills and techniques through action-based training |
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