Under Graduate Degree Pogramme

Bachelor of Business Administration

Programme Overview

Duration
Three Years

Eligibility Criteria
Any candidate who has passed HSC (10+2) exam from any stream with English as passing subject and secured minimum 45% marks.

Objective
This Programme opens corporate doors for students. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programme thus exposes students to a variety of "core subjects" and as above, allow students to specialize in a specific academic area. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. S/he can opt for different functional areas after completing BBA for eg: Banking Services, Sales & Distribution Management, Financial Management, Project Management, Marketing Research, Human Resource Development, Retail Management and Insurance etc

Overview of Syllbus

Semester: I

  1. English Language
  2. Environmental Studies
  3. Business Mathematics
  4. Microeconomics
  5. Principles of Management

Semester: II

  1. Organizational Behavior
  2. Business Communication
  3. Introduction of Computers
  4. Financial Accounting
  5. Macro Economics

Semester:III

  1. Marketing Management
  2. Cost and Management Accounting
  3. Business Statistics
  4. Production and Operations Management
  5. Human Resource Management

Semester:IV

  1. Research Methodology
  2. Financial Management
  3. Consumer Behavior
  4. Quality Management
  5. Introduction of Data Base Management

Semester:V

  1. Business Environment
  2. Business Laws
  3. Advertising and Sales Management
  4. Marketing Research
  5. Management Information Systems

Semester:VI

  1. Corporate Strategy
  2. Entrepreneurship Development
  3. Services Marketing
  4. Working Capital Management
  5. Project Presentation & Viva -voce