Master’s Programme in Marketing Management (MMM)
Duration
One Year
Eligibility Criteria
To be able to apply the candidate must hold a three year bachelor Degree (10+2+3) or its equivalent in any discipline with English as a passing subject.
Objective
Develop primary and changing perspectives on marketing management in the new economy. Critically appraise the impact of interactive media on marketing management. Build concepts in channel development and management, distribution network and sales force management. Provide understanding about the internet and e-technology as a strategic medium for sales and marketing efforts for a company. Provide an international canvas in developing and marketing management strategies.
Course structure
Semester I
- Basics of Marketing
- Sales Management and Marketing Research
- Strategic Business Analysis and CRM
- Laws Relating Marketing and Principles of Management
Semester II
- Retail and Distribution Management
- Integrated Marketing Communication.
- Services Marketing & Rural Marketing
- Project Report.