Post Graduate Diploma Programmes

Post Graduate Diploma in Marketing Management

Duration
One Year

Eligibility Criteria
Graduation in any stream or its equivalent in any discipline with English as passing subject.

Objective
The role of the marketeer has become more crucial these days than ever. The demand of marketing professionals having versatile expertise with the ability and skills to develop a long-term sustainable strategy to stand confidently in the competitive business environment has arisen. This programme will prepare executives with invaluable knowledge and expertise they need to succeed in an increasingly competitive business environment.

Course Structure

Semester: 1 (Choose any Three)

• Consumer Behavior
• Sales and Distribution Management
• Products and Brand Management
• International Marketing
• Advertising Management

Semester: II (Choose any Two)

• Marketing of Services
• Marketing Research
• Rural Marketing
• Retail Management